Aha! Marketing Co.
Helping brands grow through insight
Uncovering the Aha! Moments and translating consumer insight into sharp brand strategy for marketers, business owners, creative and research agencies.
Kristine brings a rare blend of insight and strategy.
Aha! Marketing co. was founded on a simple premise: to bridge what consumers want and what brands and businesses deliver.
Founder and lead consultant Kristine is an experienced moderator and strategist with over 20 years across leading organisations — including Accenture Song (Fiftyfive5), Simplot Australia, Chobani and Cadbury. Hands-on and connected with every project.
Independent, agile and fully invested in delivering insight that actually moves brands forward.
- 20+ years across FMCG, retail, financial services and health
- Experienced qualitative moderator — online and in-person
- Trusted by leading agencies and major Australian brands
Flexible support for agencies
Aha! Marketing Co. translates consumer understanding into sharp brand strategy — for creative agencies, direct clients and research partners who need more than data.
BRAND AND BUSINESS OWNERS
Brand and Marketing leaders looking for independent, commercially grounded thinking. Supporting your decision making through sharper focus on your consumers.
RESEARCH AGENCIES
For times when you need an extra pair of hands or some fresh thinking in the team. We can add experienced qualitative moderation & reporting
Creative Agencies
A senior insight partner embedded in your process to strengthen your client offering. We can support from pitch to presentation bringing a consumer lens that gives your creative work strategic backbone.
From insight to action.
A focused suite of services bridging consumer intelligence and strategic decisions. Hands-on and connected with every project.
Consumer Insight & Research
Focus group moderation
Concept testing & validation
Customer experience & journey mapping
Usage & attitude studies
Brand Strategy & Positioning
- Market Reviews
- Opportunity identification
- Idea generation and development
- Communication testing
Agency Support — Qualitative
- Project set-up & discussion guides
- Recruitment management
- Fieldwork preparation & client management
- Moderation — online or in-person
- Analysis, reporting & presenting
- Client & stakeholder management & engagement
Consumer Insight & Research
- Focus group moderation
- Concept testing & validation
- Customer experience & journey mapping
- Usage & attitude studies
Brand Strategy & Positioning
- Market Reviews
- Opportunity identification
- Idea generation and development
- Communication testing
Agency Support — Qualitative
- Project set-up & discussion guides
- Recruitment management
- Fieldwork preparation & client management
- Moderation — online or in-person
- Analysis, reporting & presenting
- Client & stakeholder management & engagement
Trusted by those who need results.
Kristine is a hardworking and attentive marketing professional who was key to developing our Snackables Snacking Carrot brand. She is very good to deal with and always looking for creative ways to communicate and engage with her audience.
Nathan Bischa
Chief Operating Officer — Harvest Moon
Kristine is an exceptional consultant. Across client and project engagements she communicates with clarity and credibility across diverse sectors, building alignment and sustained momentum. A rare ability to distill complex inputs into sharp insights and translate them into actionable strategic plans.
Erin Lightfoot
MD Magnum Opus / Executive Advisor HERO
We engaged Aha Marketing for Golf Australia, focused on understanding teenage girls' perceptions of golf. Kris ran a series of tailored focus groups that delivered genuinely valuable insights. Easy to work with, listened closely to the brief, and provided a clear, practical summary of findings.
Emily Lewis
Advisor — Golf Australia
Insight in action.
Qualitative Research · Sports & Participation
Golf and the teen-girl gap
Golf Australia identified a persistent under-representation of teenage girls in the sport and needed a clear understanding of both the structural and perceptual barriers.
The Approach
- Stakeholder consultations across the organisation
- Online focus groups with girls 12–16 across metro and regional Australia
Engaged both golfers and non-golfers to explore perceptions, motivations and barriers
- Testing of formats and program elements to reduce friction
Clear strategic roadmap with actionable opportunities to increase accessibility, relevance and social appeal — directly informing Golf Australia's youth female participation strategy.
Mixed-Method Research · Casual Dining
Repositioning The Pancake Parlour for growth
Despite strong awareness, consideration was softening — particularly among younger consumers — in an increasingly competitive casual dining market.
The Approach
- Phase 1: Online focus groups with customers and non-customers
- Exploration of dining decision-making, occasion drivers and brand perceptions
- Phase 2: Quantitative survey with Victorian casual dining consumers
- Brand health, occasion stretch and competitive positioning measurement
Evidence-based recommendations to broaden appeal, strengthen dinner relevance and increase frequency — providing management with a focused growth strategy grounded in behavioural insight and market validation.
Ready to turn insight into growth?
Whether you have a live brief, a recurring need, or just want to explore what’s possible — Kristine would love to hear from you.
Kristine@ahamarketingco.com.au
Phone
+61 419 813 610
Location
Based in Melbourne Australia. Working nationally.